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A print-on-demand fulfilment service opens a great avenue for you to create personalised stationery and marketing collateral, without needing to worry about the hassle of inventory management or minimum order requirements.

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A lot of modern marketing takes place through digital media, but as many small businesses recognise, the rise of digital marketing hasn’t replaced the physical world. Printed advertising and marketing collateral still play a crucial role in securing sales and increasing brand recognition in many sectors, and commercial printing services are often the most cost-effective means for SMEs to take advantage of these marketing channels.

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The drive towards greater sustainability in digital printing usually focuses on two areas. Firstly, the energy used to create printed material, which directly impacts the provider’s carbon footprint. The more energy-efficient the process is – e.g. by harnessing renewable power from wind turbines and solar panels – the less dependent it is on fossil fuels, and therefore more sustainable (as well as cheaper).

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Writing this on a rainy and very grey day in mid-February, solar energy might not be the first thing that comes to mind! However, we are very much looking forward to the projected long-term energy savings coming from our new v at our Abingdon facility, which was installed just before Christmas.

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For multi-site franchises, maintaining brand consistency across many locations can be a challenge, but it is important that it is achieved. Brand consistency ensures a unified and recognisable identity, particularly in diverse communities and, by fostering trust among consumers and amplifying brand recall, makes it more likely that your business will be chosen over its rivals.

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