Stick Out From the Crowd: The Power Of Custom Printed Stickers And Labels

Making a memorable impression doesn’t always require extravagant costs or extensive packaging redesigns. Custom stickers and labels are a powerful yet often underestimated marketing tool that can redefine your brand identity, boost visibility, and engage with your audience.

At TL Colour, we are experts in commercial printing services. In this article, we’ll explore the power of using custom printed labels and stickers.

Redefine Your Brand

Custom stickers and labels are versatile marketing tools for your business. They offer a cost-effective means to define and promote your brand without the need to elaborately or expensively redesign your packaging. In fact, branded stickers for packaging are one of the most effective yet cheapest ways to promote your business and, with the right design and choice of substrate, can convey a strong air of elegance. Regardless of the size of the packaging, custom stickers and labels can effortlessly expand your brand’s reach.

Turn Customers Into Brand Ambassadors

Word of mouth is highly regarded as an effective way to spread positive news about your business, but it relies on customers remembering to recommend you or to meet someone who needs the products or services that they have obtained. Branded stickers, however, help to spread news of your business in a more impactful way, particularly if they are prominently displayed. When potential customers spot the stickers they will naturally make further enquiries, increasing the chance of your company attracting new business.

Use QR Codes To Engage With Customers

Custom labels and stickers can incorporate QR codes to open a new avenue to engage with potential customers. A strategically placed QR code can direct users to your website’s homepage, showcase new products, or encourage customers to sign up to newsletters or updates. Scanning a QR code couldn’t be easier and, with increasing numbers of customers now familiar with the technology, it can be an effective way to get your custom stickers noticed.

Going Beyond Business Cards

Business cards are a tried and trusted marketing tool but they are increasingly being confined to history as more companies recognise the advantage of customer stickers and labels. Whereas business cards may be easily lost or disposed of, stickers and labels are a more durable and lasting option. Offer these stickers to interested customers as memorable tokens or even consider selling them online. Alternatively, giving them away with purchases not only fosters brand loyalty but also expands your brand’s visibility as these stickers find new homes in various locations.

Contact Us To Find Out More

If you would like to find out more about our customer stickers and labels, or would like to request a free, no-obligation quotation, please get in touch today and a member of our team will be pleased to assist you.

Image Source: Canva