How Estate Agents Can Benefit From Print-On-Demand

A print-on-demand service (POD) gives estate agents an efficient and cost-effective way to produce marketing materials, stationery, and brochures without the need for large print runs or storage.

The flexibility of print on demand means you only pay for what you need, allowing you to quickly update your marketing materials as properties change hands, reducing your print costs and avoiding waste.

Let’s look at the ways in which POD can enhance your estate agency’s branding and leave a lasting impression on both potential buyers and sellers.

• Fast turnaround: residential real estate is a fast-paced industry, making it important for estate agents to be able to design, approve, and print their materials quickly, and receive them on short notice. Print on demand helps you react promptly to changes in the market and advertise new property listings, and also respond to urgent promotions or events that may require immediate marketing materials.
• Personalised marketing: print on demand offers a level of customisation and personalisation that conventional bulk print fulfilment can’t usually match. Without the need to bulk order X thousand units in advance from a print supplier, it becomes more affordable to tailor your marketing collateral to target postcodes, demographics, or properties, making your material more relevant and appealing to your buyers and sellers.
• Save money and time: print on demand is an extremely cost-effective print fulfilment strategy for estate agents, especially locally-based small businesses serving a tightly defined locality. Put simply, you pay for what you need, placing orders for the desired amount when required, and reducing unnecessary costs. This gives you greater flexibility to update and customise your materials without the fear of being stuck with outdated and irrelevant materials. It also reduces the need to store large quantities of print – a big concern for estate agents operating out of small offices.
• Lower carbon footprint: with the ability to print only what you need, print on demand is an intrinsically less wasteful service model, avoiding excess production costs. Not only do you expend less energy printing items directly in house, but you also contribute to a leaner and more eco-friendly print supply chain, lowering your overall carbon footprint. To further improve sustainability, some print fulfilment businesses, such as TL colour, offer a variety of eco-friendly inks and recycled substrates for your materials, contributing to a circular economy.

Find Out More

At Thomas Leach Colour, we provide a flexible print on demand solution for estate agents and businesses in all sectors, scalable to your needs. To find out more or to request a quote, please contact one of our team today.

Image Source: Canva