Advantages Of Using Large Format Printing

Printed materials can be incredibly effective when it comes to raising awareness about your brand, its products, or services. Although nowadays most B2C communications are conducted digitally, printing still remains an important part of B2B marketing and advertising.

If you’ve been using printed materials for a while, it may be time to think about how much impact you really want to make with them. In the past, large format printing was only available to large companies with equally large budgets – That’s no longer the case, since every business, irrespective of size or sector, can harness the power of large format printing through improvements in technology, control systems, and production techniques.

In this article, we will look at the benefits involved in using large format printed materials.

1) Instant Visual Appeal

When it comes to large format printed materials, size does matter and bigger usually means better and more effective. Store displays, banners, wall panels and large stands do a great job of grabbing the attention of passers-by, initially due to their size and later on due to their message.

You should also keep in mind that this high visual appeal can also help you reach a wider audience. Large quality images can be seen from a distance, which means your message will be visible to people even if they’re not holding the materials in their hands.

2) Longer Lifespan

High-quality large format prints are sturdy and durable by design. If you think about it, many of the large print advertising materials you see are displayed outdoors, and not always under ideal weather conditions.

This longer lifespan, due to the inks being lightfast and waterproof, makes large format printing a cost-effective option in situations where materials will be handled by different people (such as erecting and dismantling stands at trade fairs) or in semi-permanent outdoor displays. 

Large Format Print Services From TL Colour

TL Colour offers large format printing and can help exceed client expectations when they require speciality print jobs. Over the past century, we have supported the large format printing needs of corporates like Citroen, Dunlop, Kier, and other large organizations from both the private and the public sectors.

If you’re looking to have access to high-quality and large format print-on-demand services, TL Colour helps you retain brand consistency, have control over designs, and benefit from bulk-buy discounts. Contact us today to request a free quote.

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